Search engine marketing (SEM)
Increase your website's visibility in search engine results pages. Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher's query. Search engines often employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser's actions to make a website's listing more prominent for topical keywords.
Search engine optimization (SEO)
Improve your website's organic search rankings by increasing the website content's relevance to your customer's search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making ongoing management a requirement for successful optimization.